AGENCY SETUP - Digital CEO Course

Course Content

AGENCY LAUNCH

Agency Site Overview

Module 0: Before You Build – Your Agency Foundation

Module 0.1: The Goal: From Idea To First Client 2 Topics

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Agency Site Importance

How To Choose A Great Business Name

Module 0.2: Your Essential Toolkit Overview 6 Topics

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Create Your Gonzy Account

Create Your Snapps Account

The Core of Your Strategy: Keyword Research

Module 1: Your Agency Site Fast Start 2 Topics

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Welcome! Here’s What You’re About To Build

Snapps Quick Tour

Module 2: Customizing Your Website (The Core Lessons)

Module 2.1: Core Content & Visuals 5 Topics

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The Hero Section: Your First Impression

Swapping Images & Crucially, Setting Alt Text

Detailing Your Services

Personalizing The “About Us” Section

Form Compliance for 10 DLC

Module 2.2: Targeting Your Local Area 3 Topics

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Keyword Strategy: Adding Your City, State

Customizing the Map & Business Address

Updating Contact Info & Local Phone Number Setting Up Your Instagram Business Profile

Module 2.3: Essential SEO Settings 2 Topics

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SEO Part 1: Your Meta Title

SEO Part 2: Your Meta Description

Module 2.4: Launch Your Site 4 Topics

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Final Website Review

Purchase Your Domain

Taking Your Site Live

Connecting & Testing Your Contact Form (Gonzy)

Module 2.5: Setup Your Email 2 Topics

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Option 1: Setup Your Branded Google Workspace Account (PAID)

Option 2: Setup Your Business Gmail Account (FREE)

Module 3: Building Your Professional Social Media Presence 8 Topics

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Your Social Media Foundation: Consistency is Key

Setting Up Your Facebook Business Page

Setting Up Your LinkedIn Company Page

Setting Up Your Instagram Business Profile

Setting Up Your Youtube Channel

Setting Up Your (X) Twitter for Your Business

Connecting Your Social Profile To Your Website

Your First “Launch” Post – A template

Module 4: Getting Found on Google 8 Topics

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Why Google Business Profile Is Your #1 Marketing Tool

Starting Your Profile & Naming Your Business

Choosing The Right Business Category

Service Area vs. Physical Address: A Key Decision

Adding Your Contact Info & New Website

The Verification Process: What To Expect

Optimizing Your Profile While you Wait For Verification

How To Get Your First 5-Star Review