AI Google Ads - Digital CEO Course

Course Content

Google Ads Overview 4 Topics

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What are Google Ads Overview

Create Ad Account

Manage Multiple Accounts / How to Create and Use MCC

Account Hierarchy

Google – Campaigns 3 Topics

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Campaign Types & What To Use

Search vs. Pmax

Google – Ad Groups 5 Topics

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Negative Keywords

Looking for Keywords to Make Negative

Keyword Planner

What is an Ad? How does it work?

Conversions 1 Topic

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Setting up Lead Form and Call Conversions

Google Ads Campaign Launches 7 Topics

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Google AI Generation

AI Generation to Use

Spotting Opportunity

Building your Standard Campaign

Checking your Campaign

Adding Services to Your Campaign

Performance Max

Google – Reading the Data and Making Changes 2 Topics

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What are CPC and Conversion Rate

How CPC and Conversion Rate Work

What Affects Conversion Rate 2 Topics

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What affects your CPC 4 Topics

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Controlling the CPM

Controlling your CTR

Max Clicks V Max Conversions

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Course Includes

8 Lessons
28 Topics