Google Maps Growth Engine - Digital CEO Course

Course Content

Module 1: Foundations of GBP Optimization

Importance of GBP Optimization

Overview of GBPs Role In Local Search

Key Updates & Trends To Watch

The GBP Ranking Factors

Core Factors Influencing Rankings

What Seperates A Good GBP From a Top Ranking GBP

Profile Completeness

Visual Elements

Customer Interactions Features

Keyword Optimization

Posting Strategy

Product & Service Listings

Mistakes That Hurt Rankings

Actionable Fixes

Key Components of a Well-Optimized GBP

Optimizing GBP Content For SEO

Common Mistakes & How to Avoid Them

Module 2: Deep Dive Into Social Media's Role

Bulk Creating In Canva For Social Posts

Social Signals & How They Influence Rankings

Aligning Social Media Content With GBP Goals

Creating A Local Audience Strategy

Creating Click Worth Posts

Leveraging Reviews & Testimonials

Consistency in Messaging

Key Platforms For Local SEO

Creating Optimized Business Profiles

Integrating Social Media with Your GBP

Content Strategies for Local Engagement

Lesson 2.6 Generating Images With With AI 2 Topics

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Generating Images With Grok

Generating Images With DallE

Lesson 2.7: Using Only Social To Schedule Posts 4 Topics

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What Is Only Social?

Only Social Dashboard Overview

How To Add Your Social Accounts

How To Schedule Your Posts

Module 3: Leveraging "People Also Ask" (PAA)

Lesson 3.1: Understanding PAA and Its Role in Local SEO 3 Topics

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What Is PAA? (People Also Ask)

Impact of PAA on Local Search Behavior

Key Ranking Opportunities for PAA

Lesson 3.2: Optimizing for PAA Boxes 5 Topics

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Crafting Answers For PAA Boxes

Integrating PAA Answers With GBP Content

Example Workflow For PAA Optimization

Overview of Lowfruits

Finding PAA Based On Keywords

Lesson 3.4: Manually Locating PAA Within Google Search 3 Topics

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Manual PAA Research Techniques

Tools For GS Location Changing

Organizing PAA Data In Google Sheets

Lesson 3.5: Creating a Feedback Loop 3 Topics

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Using PAA Insights To Update Q&A

Improvements Based on PAA Analytics

Updating GBP Posts Based On PAA Data

Module 4: Analytics, Monitoring, & Adjustments

Lesson 4.1: Tracking Your GBP Metrics 3 Topics

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Key Performance Indicators (KPI) For GBP Success

Connecting GBP Metrics With Business Goals

UTM Tracking & Using It For GBP

Lesson 4.2: Iterative Optimization 2 Topics

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Creating A Monthly GBP Improvement Plan

Identifying Areas of Improvement For GBP

Lesson 4.3: Generating Copy That Ranks (ChatGPT & AI Humanizer)

Module 5: Understanding CTR Manipulation In SEO

Lesson 5.1: What is CTR Manipulation? 1 Topic

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What Is CTR Manipulation?

Lesson 5.2: Types of CTR Manipulation? 2 Topics

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What Is Direct CTR Manipulation

What Is Indirect CRT Manipulation

Lesson 5.3: The Ethical Considerations 2 Topics

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No link yet – Google’s Guidelines and Policies

CTR Manipulation Best Practices Checklist Video

Lesson 5.4: Tools & Theories Around CTR 1 Topic

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Overview of CTR Analysis Tools (GSC)

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Course Includes

41 Lessons
31 Topics

Leverage strategies to start and scale your business, automate your growth, and achieve financial freedom.

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